Interview With Little Brick Home Style

PhotoGrid_1464235003809In the giant world which is social media, there are a large number of creatives trying to stand out from the crowd. Todays small business does just this. With its own uniqueness, Little Brick Home Style has become a hit amongst the every day home decor lovers of instagram. (Including me!). Little Brick Home creator Danyelle has incorporated her own style into her range of prints which includes self taken scenic photo and quotes prints. Today I talk to Danyelle to find out a bit more about her love of creating unique prints for herself and her customers and also finding out a bit more about the face behind the name.


PhotoGrid_1464234865778Danyelle, tell us a little about yourself and Little Brick Home Style. I’m a wife and mum to two furry kids, Tonka and Tilly. We live on the beautiful Sunshine Coast QLD. Little Brick Home Style was created after posting images of my prints that I had made for my own home on my Instagram page. I was inspired by people asking where they could also purchase them and so with a background in photography I decided to give it a good go.




What is your work history and why did you decide to start your business? I’m a stay at home wife and I have gone down a bunch of different career paths trying to find my way. Due to my Cystic Fibrosis it was hard to find a job with a good work/life/health balance. I have done things like Animal ecology and volunteering in a zoo, to hairdressing, to wedding photography and even started two different Uni degrees. Creating prints from home allows me to be creative, work as hard as I physically can, plus look after my health. I really feel like this is where I’m supposed to be right now.

How long has Little Brick Home been open and where do you work from? I officially started in February 2016 – So not that long. I work from home and we have invested in a beautiful A2 professional printer so that allows me to print my own work and make sure it’s to a standard that I would expect. I also take all my own photography for my prints so nothing beats a day out exploring our beautiful Sunshine Coast for Inspiration.

How did you come up with the name Little Brick Home Style?
I was creating prints for my own home. We have a unique style that’s not for everyone, so I really was creating prints for our little brick home. The name stuck and I love it.

PhotoGrid_1464234911189Do you currently have any stockists for your prints? Not yet. That would be amazing! I’m still in my first few months of opening so I’m still learning and growing but I look forward to seeing my prints in businesses. I put a lot of love and thought into my photographic prints so I get a lot of enjoyment seeing them on the walls of other people, I would cry if I walked into a shop and seen something I have designed on the wall!

Do you have a best selling print? It changes weekly! Although I think people really love the square cards. You are able to choose from a range of different designs and everyone loves a good flat lay and they are perfect for that.

PhotoGrid_1464234988516What has been the best moment so far in your business? Every single sale I get is the best moment for me. Not because it’s a sale, but because someone liked one of my designs enough to purchase it and put it in their home. Home for me is my most special place on earth, so to put something in your home that I have created is a great feeling.

What has been the biggest challenge for you and Little Brick Home so far and how have you overcome it? I think being unique. There is a lot of businesses doing the same thing (prints) so it’s hard to come up with something new and different. I do try and have the typography prints available so that I have something for everyone, but my photographic prints are my heart and soul. So I’m going to stay true to that, and hopefully that’s what will make me different.

PhotoGrid_1464234952222What is your vision for Little Brick Home Style? I hope Little Brick Home continues to grow and I continue to create prints that people can enjoy in their homes. I have so many plans and goals. Sometimes I put a lot of pressure on myself so I need to just slow down and enjoy it a bit more. I’m still only new in business but I look forward to seeing what happens next.

What other small businesses on social media do you enjoy following and would recommend? I love so many businesses… The first few that spring to mind are @featherandoak, @me_and_mae, @indieandbeau, and my new faves opening up soon, @mono_collective.

PhotoGrid_1464234933885And finally, what gets you through the day? Coffee… And the support I get from my husband, friends and Instagram community!

Instagram: @littlebrickhome


PhotoGrid_1463830420875The DIY Decorator started a bit over a year ago via just an Instagram page. When I started I was more than clueless! I didn’t know why you had to hashtag. How you got followers. What brand repping was. Or that it was such a friendly and supportive place! By scouring other pages and getting to know the insides and out of Instagram, I feel that I’ve learnt how to make use of it to my full potential. And today I’m going to share my top tips for growing  Instagram pages for small businesses.

Be present. If you post one photo a week and expect people to be interested in your page,  you’re going to be sorely disapointend. Unless of course you are super attractive and take a great selfie while promoting your product or something…if you do, please send me the link to your page 😆. Post often. At least 2-3 posts a day if you can. Enough to get people hooked on your feed and see that you are socially present and are committed to your page.

PhotoGrid_1463830332180Hashtag, hashtag, hashtag. They are important! They are a direct link to people finding you. I use every avaliable hashtag in every post I make. If you aren’t sure what words to use, just make them relatable to your post. For example, if you were posting a photo of a giant slice of chocolate cake, you could hashtag words like #cake #chocolate #chocolatecake #Ilovecake #chocoholic #you #mmmcake #willneedtoworkoutafterthis etc. Anything which is relatable to your post. This way, if someone searches the hashtag #Ilovecake, there’s a chance they will find your post and you may gain a new follower.

PhotoGrid_1463830355491Make friends. Instagram is such a friendly and supportive place! I personally have met numerous lovely people who are as addicted to social media as me and who love to both give and receive support from fellow insta-lovers. And your followers will be supportive people too. If they are following your page, they are interested! I personally find that a real honor! So interact with them when you can. Be real-be approachable. Once you get to know a few people,  you’ll find that you will start helping each other out. Sharing, tagging, pointing in the right direction. It pays to make friends via social media as much as it does in real life-friends will always have your back.

PhotoGrid_1463830386781Be friendly and interact. A good rule to follow in everyday life really! Reply to people who comment on your posts. Comment on others posts if you like them-they may end up following you! Always, ALWAYS give credit to someone if you are reposting their post/image. Show your support-remember that it’s not a competition. Everyone is trying their best to do what they love and being negative towards other businesses will get you nowhere. You should thrive together-not compete against one another.

Tag. Find promotional pages,  bargain hunting pages, small business lover pages. Other pages who may be interested in what it is you do, And tag them in your posts. If you are a small business selling a handmade product for example, follow small business promotional pages and tag them in your posts. You may get lucky and have them share that post to their own page which again, can get yout new followers.

Keep it interesting. Mix things up. You dont just have to post photos of your product or service. Keep it interesting by posting other things such as quotes, selfies, your home styling, what you are doing etc. A variety of posts is attractive to wider audiences I find.

PhotoGrid_1463831812964Take part in loop giveaways and competitions. A great way to not only promote your business and items, but they are also a fantastic way to meet other small business owners and work together to build your page following. Who doesn’t love a giveaway? People will follow you for the chance to win one of your items and you may even get a sale or two these new followers as a result of them becoming aware of your business. Hold your own competitions when you hit milestones or be open to joining loop giveaway competitions. Every giveaway I have been a part of, no matter how big the prize, has been a success for my page! I highly recommend using them to help build your small business.

Most importantly, have fun! I wouldn’t be doing this if I didn’t enjoy it. I love keeping my page interesting by thinking of new things to post.  I love the interaction with my fellow pages and followers. I love discovering other small businesses and inspirational pages. Instagram has me hooked and I ain’t complaining!



Interview With Moody

PhotoGrid_1463551363279Interior decorating doesn’t always come naturally to some. You may want a gorgeous home but aren’t quite sure where to start. Where should you shop? How do you know how much to spend? What style of items should you purchase? Thanks to a growing industry called E-Design, you can now obtain the help of an experienced Interior Decorator via email and social media. Today I speak to Eden Curley who is the owner and creator of Moody. An Australian owned, online e-design company making it easier for the every day interior lover to achieve their dream home.


PhotoGrid_1463552147953Eden, please explain to readers, what is Moody? Moody is virtual design (e-design) company. A new form of Interior Design. We search, shop, and design a space for you. Providing you with a price list with where to purchase items and how much they cost. It’s like a DIY interior design concept. I design the space on one of our virtual design boards and you purchase the products from the price list provided and install. This new way of interior design is not only affordable but appealing for it’s convenience as the entire process is carried out via email. Within just a few emails I can create a beautiful space whatever your requirements. It is also budget friendly as you can shop the product price list one item at a time or all at once, whichever you prefer.

Tell us about your work history and why you decided to start Moody? I have always worked in customer service because I love helping people. Now I have a husband and 2 little ones to help. I’m a stay at home mum of 2. A pro shopper, party queen, interior design lover. I always know where to buy the best items and how much they cost. I use every excuse I get to throw a party (for party spam see my personal Instagram account @edencurley). I love anything and everything homewares. I first fell in love with interiors when I got to decorate our home, now I’m obsessed with all things kids room. The business idea started when I designed a nursery on one of my boards for my sisters new baby. Everything peach. If she wanted to buy all the items, others might too? And from there I started designing room after room.

How long have you been open and where do you work from? We are nearly one month old and growing fast! As a work at home mum, I work whenever I can get a second! Which is usually in between nappy changes and nap times…

PhotoGrid_1463552115877What services do you provide to your clients?
We currently offer our clients three e-design options:

BASIC $25.00 – This is the purchase of the product information and price list of one of our existing boards. (Gallery of boards on our Instagram or Facebook).

CUSTOM $50.00 – Clients are provided with design options, colours, styles and theme preference are discussed all via email. One review of the custom designed board is offered. The product information and price list is sent upon completion.

PERSONALISED $100.00 – This design board is budgeted to fit within the clients requirements. Clients are provided with design options, colour, styles and theme preferences are discussed all via email. One review of the budgeted design board is offered. The product information and price list is sent upon completion.

What has been the best moment so far for Moody?
We recently did our first shop fit out for a local bridal store. It was so much fun and I cannot wait to see it installed!

PhotoGrid_1463552134172What has been the biggest challenge for you and your business so far and how have you overcome it? The biggest challenge has been getting my name out there. Including at least one small business into each of my boards helps spread my name by being featured on their social media.

Do you have any creative influences and if so who are they? I have never really followed any interior designer in particular. But I do like watching all the home renovation shows on TV. I find inspiration from shops, fabrics, textiles and artwork. I like a more masculine/industrial type of style, crossed with a log cabin in the mountain feel. Natural wood, black steel, glass, industrial lamps, knitted cushions, greys. One day I will own a logo cabin in the woods, on a lake… (with wifi).

What interior trends do you currently love? I love decorating for winter. As I love a log cabin feel. Even though we live in Australia, go figure! Although I married a Canadian so I guess it kinda makes sense. Everything fur, chunky knits, raw wood furniture. Loving all things velvet. Oh and did you hear that terracotta and cork are the new up and coming trend 😍.

What tip can you give for home decorators? Buy what you love and can’t live without. If u love it, it will never be out of style.

PhotoGrid_1463571413693Do you get time to decorate your own home? I rearrange the house hmm weekly…. Ok kidding, DAILY! I don’t buy things for our home often unless I love them. But I do move things from place to place for a different feel. Often asking hubby do you like what’s different. He never notices, sometimes says ‘did you get a haircut’? …. lol (He’s a good man).

When you aren’t decorating or working with clients, what do you love to do in your down time? I love pj days. Movies, naps and ice cream.

What is your vision for your Moody? To design beautiful spaces. I have always loved this quote “some people look for a beautiful place, others make a place beautiful.” Interior design is usually for people who have a lot of money. Being a stay at home mum, I’ve wanted to create a home that looks beautiful but on a tight budget. I shop all stores, Pottery Barn vs Kmart. Expensive vs inexpensive. You can make any space beautiful on any budget. You just need to know where to look and what to put together. And I can help with that!

What other small businesses on social media do you enjoy following and would recommend? For interiors I love  @oh.eight.oh.nine. For the best of the best partyware I enjoy following @rubyrabbitparty and @studiodiy. And for lifestyle/mumlife, @kateoliver is fabulous.

PhotoGrid_1463552182998Is there anything else you would like to add?
Virtual E-design allows me to design a space you will love, on the budget you have. Creating a beautiful space for you and your little ones.

Kind words from one of our happy clients:

“You nailed my vision in one. I’ve had two interior designers in, they charged a fortune and never understood what I wanted. You did! A few emails and you knew. Thankyou. –Lilygracebridal.



Instagram: @moody_aus

As a thank you to our readers, Moody would like to offer 20% off all three of their online services. Simply use the discount code 20DIYBLOG at checkout. 

DIY Decorating


One space.  Several different looks created by using different home decor items.

Interior decorating. A huge industry in Australia and around the world which can be mistaken as one which only the wealthy use. Wrong. Yes, there is a massive market in the decorating industry for people with fine taste and money to spend, but it’s becoming all the more easier for the every day person to have a home which is decorated to magazine perfection on a much smaller budget.

PhotoGrid_1463297713167Big retailers have finally realised that customers want reasonably priced, on trend homewares. Small business owners now have social media outlets such as Facebook and Instagram to showcase their wares and reach target audiences.  There are magazines aimed at the every day you and me available at the checkout at your local supermarket.  Everywhere you turn, there are affordable options for the home decorator.

So where do you start? You need inspiration. Look at home decor magazines, browse places like pinterest, and follow other home decorators on Facebook and Instagram. Once your know what look you are after in your home, you can then start looking for items to decorate with. Don’t look at mansions if you don’t have one because, well you will never achieve that look! Don’t copy another’s exact interior-take ideas yes but add your own flair. It is your space and it should reflect you.

PhotoGrid_1463297686344My advice is that if you need furniture, spend your money on getting well made pieces. You dont need to spend a lot on the decorations for a room, but I do think it is important to have good quality pieces of furniture if they are going to be used often. Don’t follow trends too much when it comes to making furniture selections. Stick to timeless, straight edged, sleek pieces. Buy items in timber or colours including white, grey or black. Buying coloured furniture items may seem like a good idea at the time, but it will make it all the harder when changing your decor in the futute. Instead, add colour with home decor pieces and soft furnishings.

PhotoGrid_1463297699723Where do you start when it comes to selecting decorative pieces for your home? Personally, if I am starting with a completely bare room, I select the artwork first and then take colour and inspiration from that. If you have some existing pieces that you want to use within a space, use them as inspiration. Next, select your soft furnishings. Cushions, throw blankets and floor rugs. My tip is to use your soft furnishings to add in texture and pattern into your space. Add in a floor or table lamp of required and then finish off with your home decor pieces-and remember when it comes to home decor items,  less is more! You won’t get the full effect of a decorative piece if you crowd it with too many other items.

Here’s my top tips for home decorating:

1. Have a style plan and stick to it so that you don’t get distracted by new trends. If you try to combine too many styles together, you’ll end up with a cluttered mess!
2. Add in subtle patterns or textures to create more interest to a room. For example when selecting cushions you could have a fluffy one, a plain one and a patterned one.
3. Use indoor plants-guaranteed to work in any style of space! And if you don’t have a green thumb, there are some pretty amazing artificial plants and flowers available these days.
4. Use both the big retailers and small businesses to create your own unique style. This both saves you money and gets you items with a whole lot of love and uniqueness behind it. 
5. Have fun! Decorating shouldn’t be stressful. Play around with your purchases until you are happy and remember to keep receipts so that if they don’t work you can take them back and try something else. 

Happy decorating!


The Kmart Effect

Can anyone remember what Kmart was like only a few years ago? It was (cover your ears Kmart) shit! I’m going to be honest because it was. Oh I shopped there-for crap basically. You knew the risks involved in buying something from Kmart and therefore you only purchased things that didn’t matter-like containers and pajamas. BUT! Kmart got smart. Kmart tuned into the fact that there was a market for realistic priced homewares for the every day shopper!  And Kmart did gooood!PhotoGrid_1462753327154

As someone who has worked in homeware and furniture stores,  I’ve seen customers turn over an item, check the price,  give the look of horror, slowly return the item back to its original spot and ninja style exit the store. I’ve been that person! If you are lucky enough to be able to purchase these higher priced homewares then I envy you! I love a designer piece more than anyone. My dream is to have a house (maybe a few) full of amazing designer homewares one day. But reality is we, like many, are a single income family and I have a homeware addiction so bargain buys are my thing. So somewhere like Kmart is perfect for me. I can buy on trend items within our budget. I can have my home decorated the way I like without over drawing our bank account. And so can you!

PhotoGrid_1462771824926I would gladly recommend certain items to my clients when decorating their homes. Spend the big dollars on big items like furniture and buy your pretties from places like Kmart, Target and The Reject Shop. A lot of the time people spend all their money on the larger items and are left with no money spare to finish the room. For around $100 you could buy a floor rug, a canvas wall art, a few scatter cushions and maybe a homeware piece or two from Kmart. Room done! And you can add to it later once you’ve saved up some dollars again. Smart decorating.

PhotoGrid_1462771903504Yes I still support small businesses but to be 100% honest I like the best of both worlds! Being able to combine big retailer items with one of a kind handmade or locally sourced pieces is great! It means that your house won’t look like the Kmart catalogue. It gives you your own uniqueness. By all means support local and buy from the little guys-I do. Even make your own items if you have the skills! My point is that places like Kmart are making it easier for the average Joe like myself to have a house where friends come over and say ‘wow, your house looks great! You must spend SO much on homewares’. No I don’t!  And I have places like Kmart to thank. Well played Kmart buying and design team. Well played.